ABW:Lab is a cultural change agency that helps organizations innovate and grow through leadership transformation, organizational learning, and activity-based working.
Founded by Drew Jones, formerly of OpenWork Agency, the Lab is a collaborative of researchers, strategists, and designers who team to deliver ambitious culture and workplace transformation solutions that are fit for the future.
The Lab’s Capabilities
Delivery Partners
The Lab functions as project integrators, bringing together partner agencies and tools to deliver change at scale. We leverage the tools and capabilities of our partners to meet our clients where they are.
Tools We Love
Reworc: People & place analytics
Friday Pulse: Employee happiness
Indeemo: Digital ethnography
Open Culture: Assessment
Design
We partner with numerous interior designers and architects to help clients with:
Space planning
Multiple design rounds
Test fits and construction-ready docs
FF&E solutions
Brand & Identity
Collectively, the Lab also delivers:
Culture & identity
Employment branding
Signage and wayfinding
Leadership storytelling
Culture-change programming
SOME OF OUR PAST CLIENTS
Over the past decade, we (formerly as OpenWork) have supported forward-thinking clients around the world.
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